Supercharge Your Business in 2023 – Your Guide to Uploading Videos on Google Business Profile for Enhanced Visibility and Engagement
Why Video Uploads Are Essential for Your Business Listing
You might wonder, ‘Why do I need to upload videos to my listing?’ It’s quite straightforward. Imagine a potential customer searching for a service or store in their area. They come across your business but still need that extra nudge to choose your services or products. This is where videos come into play – they have the power to convince prospective clients and give them a glimpse of who you are. Testimonials, for instance, paint a compelling picture for potential customers.
Moreover, incorporating a video into your business listing can significantly enhance your Google Business Profile. Google prioritizes video content because it knows that people love videos. If your competitors haven’t jumped on the video bandwagon, this can be your distinguishing factor. This isn’t just about impressing Google; it’s about educating your potential customers.
Before you dive into video uploading, it’s crucial to familiarize yourself with Google’s guidelines and requirements:
- Duration: Up to 30 seconds
- File size: Up to 75 MB
- Resolution: 720p or higher
Once you’ve uploaded your video, keep an eye on its status. Google will verify if your video complies with their policies:
Video Upload Status:
- Pending: Your media is either uploading or processing, or your profile isn’t verified. Pending videos won’t appear in Google Search or Maps.
- Not approved: If your media violates policies, it gets flagged and won’t show up on Google Search or Maps.
- Live: A live video appears in Search and Maps for customers to see.
For a comprehensive understanding of video policies, refer to this link.
Now, let’s get to the how-to part:
How to Add Videos to Your Business Profile
Google My Business Platform is No Longer Available: As of April 30, 2022, Google has deprecated the Google My Business platform, so the process has changed. We’ll walk you through both desktop and mobile configurations.
Open your web browser, log in to your Google account, and search for your business name on Google.
- Click “Add a photo,” then select the video, and click “Post.”
Open Google Maps and log in with the Google account associated with your business.
You have two options here as well:
- Way 1: Tap “Edit Profile,” select “Photo,” choose the video, and click “Post.”
- Way 2: Visit the “Photos Tab,” tap “Add a Photo,” select the video, and click “Post.”
In a nutshell, you should access the image upload section to upload your videos, ensuring they don’t go unnoticed.
Best Video Ideas for Your Local Listings
- Company Video: Introduce your business, showcase your services/products, and highlight the problems you solve.
- Testimonial Videos or Case Studies: Let clients share their experiences and how you’ve solved their problems, building trust and boosting your brand’s credibility.
- Product or Service Videos: Creatively showcase the features and benefits of your offerings, commonly used in marketing campaigns to demonstrate their value.
If you encounter issues with video uploads, refer back to the requirements and policies mentioned at the beginning of this article.
So, if you’ve been wondering why video uploads are crucial for your business listing, the answer is clear: they are the key to enhancing trust, outperforming competitors, educating your audience, and driving conversions.
But we understand that not everyone has the time or expertise to create compelling videos. That’s where we come in. Our team specializes in crafting video content that captures your brand’s essence and engages your target audience. Say goodbye to the stress and hassle of video creation – book a free consultation with us today, and let’s take your business to new heights with impactful videos.