Here are some easy suggestions to assist you and your clients if you’re having trouble explaining how SEO works to your clients.
Anyone who has constructed with Search Engine Optimization (SEO) knows how challenging it can be. It can be difficult to explain it to people who are unfamiliar with it. However, it’s our responsibility as agencies to not only plan and carry out effective marketing campaigns but also to keep customers updated about industry changes and best practices, especially those pertaining to SEO.
6 Easy Ways to Guide Your Clients About SEO
1. Early Expectations Setting
Everyone is looking for a quick fix. Customers frequently think that as soon as you start working on their website, they will start to rank #1 for 1,000 industry keywords and terms and that the phone will start ringing nonstop. And much if we all wish that were true, it simply isn’t.
The simple fact is that it takes time. Absolutely no one wants to hear that. “You must exercise patience. It’s true that these things take time. It doesn’t mean, though, that you can’t talk about your strategy and your objectives. You should without a doubt. Be sure to mention that this isn’t a quick fix while you’re evaluating. Yes, you will start to notice changes in the health and traffic of your website, but it may take months to notice a significant change. And it can require more if the client is in a dire financial situation.
Prepare to address the changes with them via weekly updates and a monthly report. Highlight all changes that are successful, and deal with areas where there aren’t any advantages. Tell them your reasoning if you can. Be honest if you don’t know the reason. Inform them that you are reviewing and will offer advice on how to adjust the plan to address the problem. It is essential to communicate clearly about what to expect and when.
2. Share Your Results Frequently
We’ve worked with businesses whose main gripe was that “the previous marketing team just never let us know what was going on with our SEO,” and who were discouraged by the lack of reporting and explanation of what was being done and what the outcomes were. In fact, they believed they had been taken advantage of and stopped believing in their marketing firm.
Your clients want assurances that the funds they are investing in are yielding positive outcomes. Be ready to lose their business if you don’t communicate with them frequently and provide enough reporting with clear reasons.
Plan regular check-ins and reporting schedules with your team and your client. Be ready to give them metrics on on-site health, keyword ranks, search traffic, and other topics. Even if giving them a lot of information is crucial, make sure it is presented in a way that won’t be confusing or overwhelming. Don’t just send a 10-page Word document with an SEO description and disappear. Your customers will be furious and leave if you do that.
3. Determine their SEO Knowledge Level
You can decide what amount of communication and reporting you should be offering by knowing whether your client is an SEO expert or a newbie. Achieve you need to explain what SEO is and what it can do for their business from scratch? Or perhaps they are knowledgeable about it and have actively worked on it before.
Assure your client that SEO (search engine optimization) exists. Even while it may seem ridiculous, seemingly insignificant acts like that have a big impact. Being immersed in it all day, every day, makes it easy for us to take the little things for granted. Don’t assume they are aware of what you are.
Once you have a good understanding of their extent of SEO expertise, you can start structuring your communications and reporting in a way that not only clearly articulates your work but also improves team productivity.
When discussing SEO work with our clients, we at Oyova have a set of questions we ask to gauge both their needs and general knowledge of the topic. Then, we specify exactly what KPIs are required and to whom we are reporting them. By doing this, we are able to decide when and how to frame the correspondence.
4. Inform them Google is in charge of the show
If you’ve worked in SEO, you already know that Google ultimately determines whether or not your website will be successful. They continuously roll out updates that have an impact on website traffic and rankings, which is a headache for SEO marketers. Transparency is the greatest strategy in this case. Even if their site was not immediately damaged, notify them via email when a release occurs.
Your client’s website won’t be subject to Google’s wrath as frequently if you are adhering to industry best practices as those who are not.
5. Present a Short Conclusion of Industry Best Practices
You act as a kind of instructor for your clients as a marketer. You are the authority. the person who can explain to them how and why things happen. Give a quick rundown of SEO recommended practices when explaining SEO to your clients. Inform them of the requirements that search engines have and how you plan to meet them.
Consider the discussion on the significance of On-Page SEO, which covers the reasons for the necessity of page titles, meta descriptions, alt text, etc., as well as the significance of including key terms in your content, if you’re talking about content marketing and blogging. Our clients at Oyova occasionally decide to create blogs for the website. We offer a checklist of important factors they should pay attention to when writing content to aid them with their SEO. Additionally, it enables users to learn more about SEO by doing it themselves.
6. Keep them updated
SEO is a dynamic field. Make sure to inform your client of any changes that occur. If it won’t immediately have an influence on their site, it needn’t be right away. It might be a list of things you gather for your next conversation or phone call. Or perhaps you’ve recently started a blog and thought they’d find it interesting. Tell them you were thinking of them and that you thought they should check it out by sending them a link.
Additionally, you are doing the necessary steps to maintain your SEO proficiency while keeping them “in the know.” It’s a win-win for everyone.
Next Steps for You
Don’t worry if you’re having trouble explaining SEO to your clients. It’s not just you. The good news is that it can be easily fixed. It is only a little time to get to know your customers better and give them the resources that are most suitable for their requirements and learning preferences.
While some clients prefer the visual, others prefer the tactile. Create an SEO strategy that will both get you results and keep your audience interested. Make it a point to establish expectations and communicate with them frequently. Additionally, don’t be hesitant to probe them about their SEO expertise. Keep your clients often informed by staying up to date on industry news, best practices, and all of the countless Google algorithm updates. If you think it will be helpful, give them concise summaries, checklists, and PDFs to refer to. They’ll start working on SEO soon enough, and you’ll have developed a strong alliance.
If that doesn’t work out, maybe get in touch with a digital marketing company like GMAPSRANKER that has experience with this kind of thing. We’ve collaborated with other agencies to streamline their SEO techniques and deliver sustainable, beneficial results for their clients.
Interested? Make a call to our staff. They enjoy talking and offering concise ideas that can help you and your clients succeed.