Take this Local SEO Course to learn how to optimize your website so that it appears in local search results if you need to increase your local visibility online and own a business that has a physical storefront or serves customers in a specific geographic area. If you have this need, you should also take this course.
What steps do you take when you need to identify a nearby restaurant or a business that fixes cars? You look for it on the internet! You might not be aware of it, but you are probably already fairly familiar with local search even if you don’t think you are. What steps do you take when you need to identify a nearby restaurant or a business that fixes cars? You look for it on the internet! And you’re not the only one who feels this way. 78% of consumers look up information about local businesses online at least once every week as of the year 2022. If your company operates out of a storefront or other physical location, it is imperative that you ensure your customers can locate you. You will require local search engine optimization (SEO) in order to accomplish this goal.
What does “local SEO” stand for?
Although there is no one agreed-upon definition of local SEO, the concept is quite straightforward. It is the process of optimizing your website in order to gain higher rankings in searches that are focused on a particular geographical area. When a user does a search and includes the name of a city in that search, or when the search engine infers a location from the user’s device, the user is able to obtain results that are specific to that area. A local search phrase could be something like “auto dealership in Los Angeles, California.” This is just one example. You will need to employ a variety of strategies and methods in order to optimize your site for these locally focused searches. If you are successful in doing so, the position of your company in the ranks of local searches will improve.
Why should my company care about local search engine optimization (SEO)?
Local search engine optimization is very important to have if you own a company that serves a certain community or region. Additionally, it is anticipated that in the coming years, its significance would grow even further. Even if you are already utilizing a strategy for organic search engine optimization (SEO), it is still worth your time to work on increasing your local presence. The people that are around have the potential to become your clients, which is why you shouldn’t let go of the chance to capture their attention.
Local search is a big driver of leads, sales, and foot traffic into a local business’s physical location. This is in addition to increasing overall internet brand awareness for your company. A more appropriate question would be “why wouldn’t you care about local SEO for your business?” The time commitment and additional expenses that may be incurred are the only valid reasons to avoid engaging in local optimization. However, this is not anything you need to be concerned about; in fact, depending on the keywords and strategies you’re employing, it’s possible that you’re already implementing a local SEO plan without even being aware of it!
Make use of these strategies for local search engine optimization.
Follow these steps to get your company started with a local search engine optimization strategy.
Regionally specific information on websites
One of the most important strategies for optimizing your website for local search engines is to develop content that highlights your area and includes it on your website. There are many different approaches one can take to do this. First things first, check to be that your name, telephone number, and address are all prominently displayed on your website. The vast majority of companies display this information on their websites, typically in the header, footer, and/or both, as well as on a page labeled “Contact.”
The next step is to produce content for your website and blog that is centered on local keywords. You could incorporate this phrase into the content of your service page if, for example, you were a dentist in New York City and you wanted to score highly for the keyword “NYC Dentist.” One of the most significant aspects of local search engine optimization is including locations in your keyword optimization.
A word of caution: overusing keywords is not permitted. The practice of cramming pages, blog posts, and online listings with an excessive number of keywords is a common mistake made by experts who are just beginning to implement a local SEO strategy for the first time. Search engines consider this tactic to be spammy, and as a result, they have a tendency to demote material and listings that use this strategy. Instead, you should include the keywords in the material in a natural way. If you want the greatest results, you should also remember to include them in the title of your page, your headings, your meta description, and the picture alt tags.
Retrieve ownership of your Google Business Profile.
The market share of search engines is dominated by Google, which has a staggering 92 percent, making it the most widely used search engine in the world. Keeping this in mind, it is absolutely necessary for you to claim and maximize the free Google Business Profile that is available to you (formerly known as Google My Business). When a user searches Google for your company’s name, location, information, or relevant local keywords, this listing is what comes up. In addition, these entries can be seen on Google Maps.
Include as many specifics as you can about your company in order to get the most out of this free business listing on Google Maps and your Google account. Your name, address, and phone number are the absolute minimum information that users require. This is the information that is referred to as your “NAP.” In addition to your contact information, Google Office Profile gives you the ability to provide essential characteristics about your company, such as your website, business hours, customer reviews, and more.
Make use of these tips from Search Engine Journal to ensure that your Google Business Profile is as comprehensive as possible.
Complete web listings and directories with your information.
There is an overwhelming number of listing sites and business directories available on the internet. These websites provide online listings of firms that fall into a particular field, geographical area, or category. These websites make your address and other local business information available to users who are interested in it, which means that they can be extremely useful for connecting with clients who are geographically close to you.
Be sure to fill out these listings and directory profiles to the fullest extent feasible, just like you did with the listing for your Google Business Profile. Remember to always include your name, address, and telephone number in any correspondence. Bing Places, Yelp, Whitepages, and Foursquare are just a few of the prominent listing sites that you should consider signing up for.
Take use of feedback from customers.
Did you know that 49% of local shoppers place as much trust in internet reviews as they do in the recommendations of friends and family? Keeping this information in mind makes it clear how important online reviews are to a successful plan for optimizing a local website for search engines.
It is important to put your best foot forward when using local SEO strategies because these strategies work to boost your visibility on search engines and map listings. You don’t want to be at the top of the search rankings, but you also don’t want to provide a bad first impression, do you? It is extremely beneficial to generate authentic customer positive evaluations because 75% of users report feeling positively about a business when they see reviews detailing pleasant experiences with the organization.
Keep in mind that your reviews might be found on more websites besides only Google. Some companies place a strong emphasis on accumulating reviews on well-known websites like Yelp and Facebook. On the other hand, there may be more specialty websites that your company might benefit from as well. Think about inviting your customers to provide reviews on websites that are relevant to your industry or to certain consumers. If you run a hotel or a restaurant, for instance, you might send your guests to TripAdvisor for reviews from other patrons. You may also attempt to gain reviews on The Knot for your company if it is in the wedding industry. Carry out some research to identify the review websites that are most beneficial to your company.
In addition to providing you with a better internet presence, each of these review websites has connections that lead directly to your own website. These backlinks assist increase visitors to your website and improve your authority online, all of which contribute to achieving the local SEO goals you have set for yourself.
Get started with your strategy for local SEO.
Now that you have an understanding of why and how local SEO may contribute to the success of your company, it is time to plan and put your strategy into action by taking a Local SEO Course! Start with the advice we’ve provided, and make sure to keep an eye on your visibility in local search engines.