Local OnPage Optimization

It is important to optimize your pages to rank for the keywords that your target audience is looking for. The process of optimizing the content of a website to rank in search engines is called On-page SEO. In a contrast to On-Page SEO, Off-Page SEO refers to optimizing factors external to your website (like backlinks from other websites, brand mentions, and social signals). Optimizing your On-Page connects and engages with customers who are actively searching for products or services, that is why getting your site geared up for local SEO is a must.

Why Is On-Page SEO Important?

Search engines show what your website and your pages are about, that is why On-Page SEO is very important. It will be difficult to rank for your targeted keywords and generate traffic without proper on-page optimization. By understanding how to optimize your site, your chances of ranking will be a boost!

In order to rank your website locally, there are some major things you should consider:

1. Set Up Website’s Structure To Rank Landing Pages

• • You should create city-specific landing pages for each city if you have multiple cities. For a business that only has 1 location, or does not have an office, but serves an entire area, this is a common workaround. You may set up your website to have multiple landing pages for each area that you serve, for instance:
    • yourwebsite.com/suburb-1/
    • yourwebsite.com/suburb-2/
    • yourwebsite.com/suburb-3/
  • This will support your pages to rank organically in places where you may not have a physical office.

2. Optimize Headers, Title Tags, Meta Description and Content

• • You need to include your city as well as your keywords in the title tag and on the page. This also includes optimizing HTML elements like internal links, title tags, meta descriptions, content and more to make it easy for search engines to understand your website.

3. Display NAP in Schema Format on Website

• • Using schema format, ensure to display your name, address, and phone number (NAP) combination on your website.
  • In your business listing, make sure your NAP is consistent.
  • Don’t forget to put your business hours.
  • Display your NAP in an easily crawlable HTML text format
  • DON’T display your NAP in image format because search engines can’t crawl text embedded in images.
  • Inform your developer to list your NAP in an easy crawlable HTML text format.

4. Embed a Google Map

• • You can embed a location map view image, a street view image, or even specific directions for a route in your location so that users can easily find your business or website and that would be a great choice for you.

5. Include Clear Calls To Action

• • You only don’t want people to just visit your website, but you also want them to convert! Make sure that your phone number is clearly and notably displayed and there are easy ways to contact you. Without a strong CTA, you might lose not only conversions but also potential clients, that is why you should instruct CTAs to tell them what to do next, thoughtful CTAs guide your readers in a way that will get them to know, like, and trust you. (call you, request a quote, etc)

6. Include Reviews & Testimonials

• • Displaying reviews on your site will help improve conversions and trust, giving users confidence in your service.

7. Make it Mobile Friendly

• • Google has a large focus on mobile-friendly websites. You may use Google’s mobile-friendly test to make sure your website displays correctly on mobile devices.

Tip: If your website doesn’t pass the test, you should consider a website re-design or updating your WordPress theme.

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