Wants to Poke Bad Strategists in the Eye
Have you ever worked with someone whose strategies didn’t make sense? Have you ever had to clean up a mess because of their weak ideas? If you’re nodding your head, then you know the pain of dealing with bad strategists.
Let’s be honest; bad strategists are everywhere. They are the ones who confidently present their ideas without a shred of logic or reason behind them. They can’t communicate their ideas, and they fail to understand their audience fully.
Well, we’ve had enough of bad strategists. It’s time to poke them in the eye, figuratively speaking, of course. Let us take a deep dive into the world of bad strategists, their misdeeds, and the ways to avoid them.
Introduction
The world of marketing is filled with many challenges; one of them is dealing with bad strategists. These are people who claim to be marketing gurus but don’t understand the basic principles of marketing. They can throw around buzzwords like Content Marketing, Growth Hacking, and SEO, but their ideas are baseless. Their advice can lead to disastrous results for your business.
But what do we do when we encounter these kinds of people? Should we just nod our heads and accept their harebrained strategies, or should we “poke them in the eye”? In this article, we present a witty and intelligent guide to dealing with bad strategists.
What makes a Bad Strategist?
Bad strategists come in all shapes and sizes, but some traits are common among them. Here are some of the characteristics they exhibit:
1. Lack of Clarity: Bad strategists can’t articulate their ideas with clarity. They throw around buzzwords but don’t understand their meaning.
2. Inability to Execute: They can’t implement their ideas effectively. They lack the basic skills required to execute a marketing strategy.
3. Lack of Understanding: They don’t understand the nuances of your business or your audience. They don’t even try to understand their client’s expectations.
4. Careless mistakes: They make careless errors, such as launching campaigns with broken links or not correctly targeting the desired segment.
How to spot a Bad Strategist?
As the famous quote goes, “If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck.” Here are some ways to spot a bad strategist:
1. They act like they know everything. They do not listen or ask for input despite not being familiar with your business.
2. They propose unrealistic expectations. Bad strategists will try to promise you sky-high expectations without any real evidence.
3. They fill their presentation with buzzwords. Buzzwords are fine, but if a strategist is trying to distract you with them, they might not know much about what they are trying to sell.
4. They don’t give examples or case studies. The availability of case studies helps to assist clients in seeing the success levels of past clients or what to expect in the future.
How to avoid bad strategists?
Avoiding bad strategists can be challenging, but there are some things you can do to avoid them. Here are tips to help you:
1. Do your research. Before you take on any marketing consultant, ensure you do plenty of research on their background, reviews, and testimonial or case histories.
2. Check their expertise. Checking all the certifications and endorsements can help identify industry experts that provide services that align with business objectives.
3. Test their ideas. Before committing, test all their strategies using A/B testing techniques to identify the best performers.
4. Demand accountability. Ensure every strategist hired is doing their part by providing regular report outs with data-driven results to ensure accountability.
FAQs
Q1: How do you deal with bad strategists?
A1: Dealing with bad strategists include asking questions to understand their reasoning, sharing ideas, researching their background and expertise, and doing A/B testing to guarantee the best approach.
Q2: What makes a strategist “Bad?”
A2: Bad strategists lack clarity, cannot implement their ideas effectively, do not try to understand audience interests, and often make careless mistakes or errors.
Q3: How can I avoid getting into a contract with a bad strategist?
A3: Avoiding a bad strategist requires due diligence, researching their areas of expertise, asking for certification and case histories, testing their ideas by way of market research and analytics, and demanding accountability for the services provided regularly.
Conclusion
In conclusion, bad strategists are ubiquitous, and dealing with them may prove stressful. However, it’s possible to handle them smartly to achieve business objectives. Always remember to do your due diligence, test their ideas, check their legitimacy and reputation, and demand accountability from them. It is time to poke or correct bad strategist, humorously yet effectively. Keep an eye out and don’t let them cause unnecessary headaches; instead, employ good strategies that guarantee success.
Key Takeaways:
– Bad strategists are everywhere, claiming they are experts but do not understand the marketing basics.
– Avoid bad strategists by doing due diligence, analyzing their expertise and case studies, and doing A/B tests for an excellent performing strategy.
– There are specific characteristics and signs that reveal if someone is a bad strategist.
– Demanding accountability, testing ideas, and understanding their ideas guarantees the best marketing strategy.
– Keep these tactics in mind when dealing with strategists lacking marketing basics, and it’s time to poke them you can put them straight in a humorous yet insightful manner.
Original Article:https://www.brightlocal.com/podcast/andi-jarvis-wants-to-poke-bad-strategists-in-the-eye/
